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    Entries in Email Marketing (1)

    Wednesday
    Mar302011

    Techno Treats

    When trying to find a solid internet/email marketing program is like trying to find something that tastes good in a Fillet-O-Fish wrapper…it’s a struggle even if you look hard.  As many of my friends and colleagues know, I’m a huge advocate for referrals.  While in search of an option for a program to meet our needs to email clients without it looking to template-like or spam-ish (not the meat, although, I didn’t want it looking like that either), I reached out to a good friend who often has a plethora of program/software solutions.  He did, I tried it and it was amazing.  The program we use now is called: MailChimp.  As I mentioned, there a many options and solutions within this sector, but MailChimp does an excellent job of taking existing tools like Google Analytics and Gmail and marrying them with their own innovations.

    After setting up an account, it literally took me 30 minutes to customize a JMA-branded template and within 1 hour of setting up my account, I had sent my first email campaign.  Since then, I have signed up a few other company’s we work with and sent a few email campaigns myself.  As for the top 3 features I like, here it goes:

    1)   Platform. It’s clean, it’s easy and with the solid analytics of Google behind them, it’s very informative.

    2)   Price.  As for most “cloud” software programs, they have various pricing structures.  Most (including MailChimp) have a free (yes, it really is free) option.  The free option allows me to send 12,000 emails per month to 2,000 subscribers.  Now for a larger retail-based company, this would not be enough, but they have very reasonable monthly pricing options.

    3)   Purity. Okay, so I was reaching for another “P” word, but in all honesty, it’s true.  MailChimp doesn’t bog the user down with onerous processing or features that are complex and don’t make sense.  It literally is like: Design a template | Upload your email list | Press send.

    So there you have it.  If you are looking for a solution for this that is cheap (or even free) that’s what I use and I highly recommend it.