<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace V5 Site Server v5.13.159 (http://www.squarespace.com) on Fri, 24 May 2013 22:43:40 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>Blog of Matthew MacDonald</title><link>http://www.mattmacdonald.ca/blog/</link><description></description><lastBuildDate>Thu, 14 Mar 2013 21:45:18 +0000</lastBuildDate><copyright></copyright><language>en-US</language><generator>Squarespace V5 Site Server v5.13.159 (http://www.squarespace.com)</generator><item><title>I...am...Job</title><category>Business School 101</category><category>ESL</category><category>Education</category><category>Immigration</category><category>Interview Tips</category><category>Jobs</category><category>Leadership</category><category>Mrs. Doubtfire</category><category>Nanny</category><dc:creator>Matthew MacDonald</dc:creator><pubDate>Mon, 11 Mar 2013 15:41:00 +0000</pubDate><link>http://www.mattmacdonald.ca/blog/2013/3/11/iamjob.html</link><guid isPermaLink="false">561300:6473075:32316268</guid><description><![CDATA[<p>I have seen this fallout in the many times that I have interviewed and screened candidates for our firm or one of the many businesses that I am involved in...where language (or a lack thereof) prevents someone who can DO the job from getting the job. &nbsp;It's really unfortunate, but it is definately a reality.</p>
<p>So how does one fix the problem? &nbsp;It's not a simple answer for sure. &nbsp;I remember watching the movie Mrs. Doubtfire when I was younger, and this scene always made me laugh but at the same time have a true sense of empathy. &nbsp;While the situation in the clip is a joke (Robin Williams pretending to be a fake candidate) this exact situation plays out far too often.</p>
<p>I think we do a great job at educating incoming Canadians and young people, but don't set them up with the same level of communication skills NEEDED to get the job. &nbsp;When you can DO the work, but you get GET the job...that has got to be one of the most frustrating things to work through.</p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/iuIAWkNA7jU" frameborder="0" allowfullscreen></iframe></p>
<p>"I am job." &nbsp;How could the mother expect this Nanny-candidate to care for her children without a basic grasp of the English language?&nbsp;</p>
<p>I've always been intrigued by linguistic studies, and can't even imagine how difficult it is to immigrate to another country, learn the language and then look for work...but that said, if you are in a field where communicating with others (clients, vendors, etc) is critical, it's a skill set that is non-negotiable!</p>]]></description><wfw:commentRss>http://www.mattmacdonald.ca/blog/rss-comments-entry-32316268.xml</wfw:commentRss></item><item><title>If You Don't Have Twitter...You Don't Exist</title><category>Twitter</category><category>Twitter 101</category><category>Video</category><category>Web 2.0</category><dc:creator>Matthew MacDonald</dc:creator><pubDate>Thu, 13 Dec 2012 20:23:39 +0000</pubDate><link>http://www.mattmacdonald.ca/blog/2012/12/13/if-you-dont-have-twitteryou-dont-exist.html</link><guid isPermaLink="false">561300:6473075:32027986</guid><description><![CDATA[<p>I remember seeing this video back in 2009. &nbsp;Funny, Sad and True...All at the same time.<iframe width="420" height="315" src="http://www.youtube.com/embed/PN2HAroA12w" frameborder="0" allowfullscreen></iframe></p>
<p>&nbsp;</p>]]></description><wfw:commentRss>http://www.mattmacdonald.ca/blog/rss-comments-entry-32027986.xml</wfw:commentRss></item><item><title>Hunny, You're Risk Mitigating Again...</title><category>Business School 101</category><category>Decision Making</category><category>Development</category><category>Leadership</category><category>Risk</category><category>Risk Mitigation</category><category>Team Building</category><category>Teamwork</category><dc:creator>Matthew MacDonald</dc:creator><pubDate>Fri, 30 Nov 2012 15:48:49 +0000</pubDate><link>http://www.mattmacdonald.ca/blog/2012/11/30/hunny-youre-risk-mitigating-again.html</link><guid isPermaLink="false">561300:6473075:31527435</guid><description><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><img style="width: 350px;" src="http://www.mattmacdonald.ca/storage/Risk Management www.mattmacdonald.ca.png?__SQUARESPACE_CACHEVERSION=1354293123533" alt="" /></span></span>Not a phrase I've ever heard from my wife...not likely that I have will. &nbsp;The concept however, I hear all the time.</p>
<p>In my professional life, it's what I do. &nbsp;Internally with our team, externally with clients as they grow their business, asking the question: If you do this, what's the worst thing that could happen? Or better yet: If you do NOTHING, what's the worst thing that could happen? &nbsp;At the core of Risk Mitigation is <a href="http://www.mattmacdonald.ca/blog/2011/6/8/success-vs-failure.html" target="_blank">the promotion of strong decision-making.</a></p>
<p>Risk Mitigation is boring. &nbsp;Most people never think about it, because it's much more glamorous to run hard and chase dreams than lean on the emergency brake.</p>
<p>Sometimes <a href="http://www.mattmacdonald.ca/blog/2011/3/16/its-never-differentor-lupus.html" target="_blank">it's the language that you use</a> that is important; "We're doomed if we do this!" Are you doomed...or are you just afraid? &nbsp;Other times it's just the demographic you are in. &nbsp;<a href="http://www.mattmacdonald.ca/blog/2011/5/27/defining-the-entrepreneur.html" target="_blank">Entrepreneurs are known for being profoundly&nbsp;unbalanced in their both high-tolerance for risk</a>, and intolerant for those that refuse to risk anything.</p>
<p>There is however a healthy balance in the world of risk mitigation that can be summed up in a simple statement: <strong>Know the risks.</strong></p>
<p>The risk adverse person hates risky situations and/or environments that they steer clear of them altogether...often then by default steering clear of opportunity.</p>
<p>The overtly risky person runs to risk...because where there is risk, there is opportunity!</p>
<p>The balance is in the middle. &nbsp;Define the risk, make a judgement call on the risk vs reward and move ahead.</p>
<p>Sounds simple doesn't it!</p>
<p>Unfortunately, when you're "gut" says jump, but all logic and those on your team say "don't"...what then?</p>
<p>There are many stories of individuals that beat the odds, and jumped when everyone was staying put...and became a huge success. &nbsp;Unfortunately, for every 1 of those stories, there are hundreds (if not thousands) of stories where the individual or company "jumped" and landed in bankruptcy or financial hardship.</p>
<p>Making good decisions starts with surrounding yourself with great people, but the battle is often won or lost on the scale of knowing the risks!</p>
<p>Happy Jumping!</p>
<p>&nbsp;</p>]]></description><wfw:commentRss>http://www.mattmacdonald.ca/blog/rss-comments-entry-31527435.xml</wfw:commentRss></item><item><title>Your Workplace Culture Sucks</title><category>Business School 101</category><category>Hierarchy</category><category>Human Capital</category><category>Human Resources</category><category>Leadership</category><category>Office Culture</category><category>Organizational Leadership</category><category>TTeamwork</category><category>Workplace Culture</category><dc:creator>Matthew MacDonald</dc:creator><pubDate>Tue, 20 Nov 2012 14:17:54 +0000</pubDate><link>http://www.mattmacdonald.ca/blog/2012/11/20/your-workplace-culture-sucks.html</link><guid isPermaLink="false">561300:6473075:31081679</guid><description><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><img style="width: 400px;" src="http://www.mattmacdonald.ca/storage/Workplace%20Culture%20www.mattmacdonald.ca.jpg?__SQUARESPACE_CACHEVERSION=1353364871297" alt="" /></span></span>If you are like most small and medium-sized businesses, that it's true...but don't take my word for it, ask your employees. &nbsp;If that sounds like a daunting task, chances are...I'm right.</p>
<p>Unfortunately, most business owners and their key managers are so out of touch with their staff that the idea of fixing it is scarier than the conclusion that it's not-so-hot. &nbsp;Here are 3 ways you can size up how strong (or weak) your office culture is;</p>
<p><strong><br /><br />1. <span style="text-decoration: underline;">Hierarchy</span> -</strong> Organizations have levels of hierarchy, that is a fact. &nbsp;However, a hierarchy can often detract from workplace culture, limiting teamwork, innovation and business growth. &nbsp;Whether it is practically instituting a management open door policy, having regular employee functions and incentive programs or building into the employee calendar mutual learning times, these all build into human capital and against uneccessary and bureaucratic hierarchy.</p>
<p><strong>2. <span style="text-decoration: underline;">Turnover</span> - </strong>Losing people is not always a bad thing. &nbsp;This comes back to the idea of "<a href="http://www.mattmacdonald.ca/blog/2011/12/16/strategic-quitting-why-youre-not-a-loser.html" target="_blank">Strategic Quitting</a>." &nbsp;When you find people that aren't a fit, it's time to let them go...like now. &nbsp;It's losing good people, frequently, that should cause you some concern. &nbsp;Generally speaking, people want to be a part of a winning team. &nbsp;When Vince Carter &amp; Tracy McGrady wanted out of the Toronto Raptors...it wasn't because they didn't like snow...it's because the team sucked, and they wanted to win! &nbsp;Build a winning team by (a) Attracting winning people (b) Practice winning together.</p>
<p><strong>3. <span style="text-decoration: underline;">Relational Depth</span> - </strong>How well do you know your staff? How well do they know each other? &nbsp;This is not to suggest that introducing Wing-Night-Wednesday is a good idea...because it's likely not. &nbsp;But understanding the challenges your staff face on a day-to-day basis, and some of their interests outside of work will allow you to build relationship capital inside of work. &nbsp;Increase your attentiveness to your staff's strengths/weaknesses and likes/dislikes and I assue you that you will make better decisions in charting a course for each of them in your organization.</p>]]></description><wfw:commentRss>http://www.mattmacdonald.ca/blog/rss-comments-entry-31081679.xml</wfw:commentRss></item><item><title>Solid Brands Are Timeless</title><category>Brand Power</category><category>Branding</category><category>Business School 101</category><category>Leadership</category><category>Market Trends</category><category>Marketing</category><category>trend spotting</category><dc:creator>Matthew MacDonald</dc:creator><pubDate>Mon, 15 Oct 2012 14:13:59 +0000</pubDate><link>http://www.mattmacdonald.ca/blog/2012/10/15/solid-brands-are-timeless.html</link><guid isPermaLink="false">561300:6473075:29213096</guid><description><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><img style="width: 350px;" src="http://www.mattmacdonald.ca/storage/Strong Brands mattmacdonald.ca.jpeg?__SQUARESPACE_CACHEVERSION=1348243215931" alt="" /></span></span>A strong brand should never become obsolete. Branding and marketing alike require a thought out process that allows for accountability and excellence to drive the brand forward. Before discussing the power of a well-developed brand, it is important to define what is not a brand. An established brand is not a fad or a trend, but rather remains timeless and relevant. In recent years, the &lsquo;live strong&rsquo; yellow bracelets worn by cyclist Lance Armstrong have become quite a popular item.</p>
<p>The bracelets original goal was to raise awareness and support cancer research. The bracelets became more of a fad then a brand, as once the &lsquo;newness&rsquo; fell away, the public was off to the next market trend. Brand power is ultimately about longevity, as brand power develops the market around them, growing with the clientele. The bracelet example illustrates the importance of marketing, but also shows how a popular trend does not necessarily lead to a developed brand. A strong brand requires a commitment to quality, market momentum and industry leverage. With these three things in place, a product or organization can work towards moving past the trend stage and into a well-developed brand.</p>
<p>Developing a strong brand is not an easy task, but must be planned, strategized and effectively orchestrated. A healthy brand builds deep relationships with their consumers, and has their hand on the pulse of what the market needs and wants. With longevity comes the ability to set products and ideas not around what the consumer wants today, but rather match what they wanted yesterday with what they will want tomorrow.</p>
<p>In saying that no brand can last forever, critics negate many past examples of brands that have stood the test of time, and offered like Coca-Cola and Tide Detergent. These brands have continually adapted to market conditions without compromises the core values and objectives that have remained strong since their inception. Ultimately, for a brand to remain relevant across generations means that a comprehensive team committed to excellence has worked with a superior product or service over time.</p>
<p>Brands that fail to remain competitive either lack one of the three key elements discussed, or are simply a fading trend. Brands that succeed have found a way to make it work. Whether it is giving the choice to customers like Burger King, or just creating a popular and desirable product like Coca-Cola, successful brands stand the test of time because they demonstrate the ability to set them apart and do what it takes to succeed.</p>]]></description><wfw:commentRss>http://www.mattmacdonald.ca/blog/rss-comments-entry-29213096.xml</wfw:commentRss></item><item><title>Be True...Be Consistent</title><category>Business School 101</category><category>Consistency</category><category>Hunting</category><category>Intentionality</category><category>Leadership</category><category>Leadership</category><category>Leadership Analogy</category><category>Life Lessons</category><category>Organizational Leadership</category><category>Truth</category><dc:creator>Matthew MacDonald</dc:creator><pubDate>Wed, 10 Oct 2012 13:54:43 +0000</pubDate><link>http://www.mattmacdonald.ca/blog/2012/10/10/be-truebe-consistent.html</link><guid isPermaLink="false">561300:6473075:29738748</guid><description><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><img style="width: 400px;" src="http://www.mattmacdonald.ca/storage/Be True - Hunting - mattmacdonald.ca.JPG?__SQUARESPACE_CACHEVERSION=1349796979085" alt="" /></span></span>Words that most people would agree with...unfortunately, like most things worth doing, easier said than done!</p>
<p>I'm not an avid hunter by any means...And by "not an avid hunter" I mean...I've never been hunting, but I do have a huge respect for the patience, discipline and consistency that is required to be a strong hunter.</p>
<p>One of the specifics of hunting that I regularly think about and use in my own life is the importance of having the right tools.&nbsp; Big game hunting requires the right weapons, gear and clothing, but consistent in any type of hunting is the need for your weapon to be "true."&nbsp; Your aim could be perfect, but if the sight of the weapon isn't true, you will miss the target every time.&nbsp; That's a perfect analogy for leaders and businesses...be true.&nbsp; Set a vision and plan for your business and life...and be true.</p>
<p>I was reminded of this when speaking recently with <a href="http://www.JMAGroup.ca" target="_blank">one of my staff</a>, in our need to constantly be bringing ourselves back to our original business plan and our core values.</p>
<p><strong>New Business Verticals: </strong>We enter new business lines or change existing ones and lose track of our "main thing."&nbsp; If we stray to far from what made us successful in the first place...we will lose it...somethings all of it.</p>
<p><strong>Hiring: </strong>It's easy to hire around difficult situations.&nbsp; A few staff leave...and we rush to replace them, often making mistakes and hiring outside of our core team values.</p>
<p>Consistency plays along with the core value of "being true."&nbsp; <a href="http://www.jimcollins.com/" target="_blank">Jim Collins</a> regularly talks about doing the same thing (hopefully the right thing) over and over and over.&nbsp; Success is consistent.&nbsp; It's difficult to fake and you can only pretend for so long.&nbsp; If we commit to doing the right things consistently, and our plan isn't flawed (which is a whole different discussion), then success will come.&nbsp;</p>
<p>The biggest mistakes in life and business are made in <span style="text-decoration: underline;">haste</span> and off the path of our <span style="text-decoration: underline;">core values</span>.</p>]]></description><wfw:commentRss>http://www.mattmacdonald.ca/blog/rss-comments-entry-29738748.xml</wfw:commentRss></item><item><title>Blog Stats Overload...Be DECISIVE!</title><category>Blogging</category><category>Co-Worker Issues</category><category>Decision Making</category><category>Decisive</category><category>Difficult Decision</category><category>Embracing Technology</category><category>Leadership</category><category>Life Lessons</category><category>Management Statistics</category><category>Organizational Leadership</category><category>Statistics</category><category>Web 2.0</category><dc:creator>Matthew MacDonald</dc:creator><pubDate>Wed, 03 Oct 2012 18:41:52 +0000</pubDate><link>http://www.mattmacdonald.ca/blog/2012/10/3/blog-stats-overloadbe-decisive.html</link><guid isPermaLink="false">561300:6473075:29566682</guid><description><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><img style="width: 400px;" src="http://www.mattmacdonald.ca/storage/Decisive Overload.jpeg?__SQUARESPACE_CACHEVERSION=1349048220794" alt="" /></span></span>I don't often look at the stats of this site. &nbsp;Overall traffic, keywords, geographic breakdown of visitors, etc, but recently I spent a few minutes looking through a bunch of stats and analysis. &nbsp;Here are the 3 conclusions that I drew:</p>
<p><strong>1. There is a statistic for everything -&nbsp;</strong>Hey "Apple Computer, using Firefox, in New York State, on August 11th @ 7:52pm."&nbsp;I'm super thankful for your visit...I really feel like we connected!</p>
<p><strong>2. Good Content is Timeless - </strong>Blog posts that I wrote over a years ago still get regular hits. &nbsp;If you write about stuff that matters...people will not stop finding use for it.</p>
<p><strong>3. Be Decisive! -</strong> The number 1 post was <a href="http://www.mattmacdonald.ca/blog/2012/4/24/discernment-is-decisive.html" target="_blank">THIS ONE</a> on being Decisive. &nbsp;From the number of visits, to the keywords in Google (multiple spellings, contexts, etc).</p>
<p>I was immediately struck with the conclusion that being decisive is difficult, and as such is rare. &nbsp;In a manager/leader, in a friend/partner in a parent, sibling, co-worker...you name it!</p>
<p>It's so refreshing being around decisive people. &nbsp;Thankfully, t<a href="http://www.jmagroup.ca/" target="_blank">he team that I get to work with regularly</a> is decisive and pushes me to be as well. &nbsp;I always say that I would rather have a decisively bad plan, that can be adapted and refined than an indecisive good one, that takes too many people, too much time to implement.</p>
<p>A lesson that isn't as much learned, as it is committed to fighting against...Be Decisive. Be Intentional. &nbsp;It's what everyone wants...so let's give it to them!</p>]]></description><wfw:commentRss>http://www.mattmacdonald.ca/blog/rss-comments-entry-29566682.xml</wfw:commentRss></item><item><title>How to Lead: Influence By Relationships</title><category>Business School 101</category><category>Efficiency</category><category>Influence</category><category>Leadership</category><category>Leadership</category><category>Motivation</category><category>Organizational Leadership</category><category>Relationship</category><category>Servant Leadership</category><category>Teamwork</category><dc:creator>Matthew MacDonald</dc:creator><pubDate>Mon, 01 Oct 2012 14:52:40 +0000</pubDate><link>http://www.mattmacdonald.ca/blog/2012/10/1/how-to-lead-influence-by-relationships.html</link><guid isPermaLink="false">561300:6473075:29212892</guid><description><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img style="width: 675px;" src="http://www.mattmacdonald.ca/storage/Influence%20Through%20Relationships%20mattmacdonald.ca.jpeg?__SQUARESPACE_CACHEVERSION=1348243007560" alt="" /></span></span>Leadership is influencing and motivating others to work towards an established goal that furthers their organization and/or movement. Where there is any strong leader, there is a group of followers willing to be led. As such, it is the leader &lsquo;s responsibility to establish goals to measure the progress of their leadership, in turn allowing those being led to evaluate themselves within the context of the group.</p>
<p>The use of autonomy and ownership harness group enthusiasm and allows group members to work towards a mutually established goal rather than the goal or solution assigned by the leader. Motivation allows leaders to use the skills within the group, freeing them up to oversee the group and cast a continuous vision as progress is made. A leader is ultimately measured by is effectiveness, and because of that, the team surrounding them must be equipped and managed to support the goals of that leader.</p>
<p>The act of managing fulfills many principles of leadership. Motivating and mobilizing workers, bringing out team strengths and working through team weakness &lsquo; are just two small aspects to the role management undertakes. The role of the manager can often be overlooked in the name of team leadership, as teams breakdown barriers and help to balance the disbursement of duties. Although effective, teams without a central vision and visionary behind it risk losing focus and developing large inefficiencies.</p>
<p>One of the key oversights that leaders fail to release is their responsibility to cast vision and set organizational goals. Although managers require leadership skills to motivate subordinates to complete the task at hand, leading as a concept maintains a much more macro view of any given situation of conflict.</p>
<p>The responsibility of a leader is to maintain a &lsquo;trailblazing &lsquo; attitude, paving the way for others to follow, casting vision that sets the direction for organizations ranging from 10 to 10 million people. Leaders must have a diverse skill set and have the ability to prioritize and conceptualize solutions in order to maximize and define their role as a leader, differentiating themselves from managers who focus more on keeping teams on track and motivating employees. Servant leadership essentially elevates others to greater levels and motivates the team as a whole, increasing employee moral and developing inter company relationships.</p>]]></description><wfw:commentRss>http://www.mattmacdonald.ca/blog/rss-comments-entry-29212892.xml</wfw:commentRss></item><item><title>Stress Is Inefficient</title><category>Business School 101</category><category>Efficiency</category><category>Employee</category><category>Leadership</category><category>Management</category><category>Organizational Leadership</category><category>Staffing</category><category>Time Management</category><category>stress</category><dc:creator>Matthew MacDonald</dc:creator><pubDate>Mon, 24 Sep 2012 13:44:46 +0000</pubDate><link>http://www.mattmacdonald.ca/blog/2012/9/24/stress-is-inefficient.html</link><guid isPermaLink="false">561300:6473075:29212760</guid><description><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><img style="width: 350px;" src="http://www.mattmacdonald.ca/storage/Stress%20is%20Inefficient.jpeg?__SQUARESPACE_CACHEVERSION=1348242605775" alt="" /></span></span>The issue of stress in the workplace is becoming a growing concern amongst managers and organizations everywhere. Workloads are on the rise, and in order to accommodate, so are the hours being put in by employees. Organizational structure prevents managers from addressing stress in high levels outside of the realm of the organization.</p>
<p>By increasing workflow and communication within the organization, managers can limit workplace stress, attempting to isolate employee stress to issues within their personal life. Maintaining a low level of workplace stress is vital to the success of an organization practically in that is minimizes health concerns of employees, saving the organization potential heath benefit costs and lost hours to allow for recovery. By minimizing both physiological and psychological symptoms, managers can work with employees to address the issues at the source, breeding relational community at multiple organizational levels.</p>
<p>Managing the needs of employees (both at home and at work) is vital to the longevity of any organization. Designing programs to help alleviate workplace stress, and assist in employee efficiency is a necessary step to successful management and a healthy workplace. As each employee comes from different situations and circumstances, it is important that these programs take into consideration the varying degree of employee values and expectations. The degree to which employees embrace the ideals of a healthy workplace directly relates to the ability to the organization to decrease workplace stress and increase productivity.</p>
<p>One of the keys to minimize workplace stress is instilling order within the organization. It is important for management to take the initiative in breeding a stress-free work environment, using both programs and positive reinforcement to break stressful habits and encourage workplace community. Lower levels of workplace stress decrease employee turnover, boost morale and increase productivity, essentially helping organizations to become better equipped to run much more effectively. Career planning is a commonly utilized management tool, as it removes the barrier that upper-management often faces between their employees, and allows for a sense of worth an importance to be maintained at every level of the organization.</p>]]></description><wfw:commentRss>http://www.mattmacdonald.ca/blog/rss-comments-entry-29212760.xml</wfw:commentRss></item><item><title>Social Media 101</title><category>Facebook 101</category><category>Social Media</category><category>Social Media 101</category><category>Social Media Cheat Sheet</category><category>Twitter 101</category><category>Understanding Social Media</category><category>Web 2.0</category><dc:creator>Matthew MacDonald</dc:creator><pubDate>Sun, 02 Sep 2012 21:07:57 +0000</pubDate><link>http://www.mattmacdonald.ca/blog/2012/9/2/social-media-101.html</link><guid isPermaLink="false">561300:6473075:27142931</guid><description><![CDATA[<p>I found this great "Cheat Sheet" for understnading Social Media. &nbsp;A little basic for most...but still gives a clear and comprehensive outline.<br /><br /><span class="full-image-block ssNonEditable"><span><img style="width: 650px;" src="http://www.mattmacdonald.ca/storage/Social%20Media%20101.png?__SQUARESPACE_CACHEVERSION=1346620560405" alt="" /></span></span></p>]]></description><wfw:commentRss>http://www.mattmacdonald.ca/blog/rss-comments-entry-27142931.xml</wfw:commentRss></item></channel></rss>