Search
This form does not yet contain any fields.
    Buffer
    Navigation
    « Lost and Leading | Main | Self-Awareness...The Silent Killer »
    Friday
    Oct182013

    Casting Vision that Matters

    Vision is one of the most under-valued characteristics in modern day leadership.  In the fast-paced "get it done" environment that we work and live in everyday, casting a 2-year vision is difficult...casting a 10-year vision seems impossible.  "How could I cast a 10-year vision, when my business field didn't even exist 10 years ago?"  A valid question...but not a relevant one.

    If vision is defined as laying out a plan and path for what you and your organization will DO over the next 10 years...it is nearly impossible to have long-term vision in today's world.  If that was the definition, the writers and producers of "Back to the Future" would have us all commuting on hover boards and eating protein bars as our only food source.  Unfortunately...vision is a plan or path of what you will DO...but rather a plan or path of what you will BE.

    While vision has some elements of things you do...new service offerings or larger space requirements, it is funamentally based on what you will be and who you will become.

    Here's a quote from Tim Cook, CEO of Apple

    "We believe that we are on the face of the earth to make great products and that's not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don't settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we're wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well."

    If we define clearly who we are and what we are committed to being defined as, the micro details and mission of our organization will follow.

    For example; If you build a profitable business model, then make decisions based on a faithfulness to that business model rather than the daily/weekly/monthly ups and downs of the market or industry, you will be successful over the long term.

    Taking a longer term approach to casting vision is critical.  To often to leaders get sucked into the mire of daily operations that they convince themselves that "growing by 10% next year" is them casting vision.  This is a mission.  A mid-level managers can do that.  Look that the trends, examine your pipeline and out spits 10%.  Instead, casting out "we want to grow from a localized business to a national organization within 5 years" commits a path and gives your team a goal to build their management plan towards.

    Don't cast mission...cast vision


    PrintView Printer Friendly Version

    EmailEmail Article to Friend

    References (20)

    References allow you to track sources for this article, as well as articles that were written in response to this article.
    • Response
      Response: free minecraft
      Get Air pocket Version of indie mega-star Minecraft was purchased a astounding 203 times across the iOS and Android software stores in 2013.
    • Response
      - Blog of Matthew MacDonald - Casting Vision that Matters
    • Response
      Response: Lawyer SEO
      - Blog of Matthew MacDonald - Casting Vision that Matters
    • Response
      go here for greatest experto en seo anywhere
    • Response
      Response: google.com
      - Blog of Matthew MacDonald - Casting Vision that Matters
    • Response
      Response: Home inspections
      - Blog of Matthew MacDonald - Casting Vision that Matters
    • Response
      Response: Leonard McDowall
      - Blog of Matthew MacDonald - Casting Vision that Matters
    • Response
      Response: D D Photographics
      - Blog of Matthew MacDonald - Casting Vision that Matters
    • Response
      Response: D D Photographics
      - Blog of Matthew MacDonald - Casting Vision that Matters
    • Response
      - Blog of Matthew MacDonald - Casting Vision that Matters
    • Response
      - Blog of Matthew MacDonald - Casting Vision that Matters
    • Response
      Response: Dr. Patel DDS
      - Blog of Matthew MacDonald - Casting Vision that Matters
    • Response
      Response: sophie dennis
      - Blog of Matthew MacDonald - Casting Vision that Matters
    • Response
      Response: USHUD
      - Blog of Matthew MacDonald - Casting Vision that Matters
    • Response
      Response: USHUD
      - Blog of Matthew MacDonald - Casting Vision that Matters
    • Response
      - Blog of Matthew MacDonald - Casting Vision that Matters
    • Response
      Response: Customers
      - Blog of Matthew MacDonald - Casting Vision that Matters
    • Response
      - Blog of Matthew MacDonald - Casting Vision that Matters
    • Response
      Response: internet marketing
      - Blog of Matthew MacDonald - Casting Vision that Matters
    • Response
      - Blog of Matthew MacDonald - Casting Vision that Matters

    Reader Comments (1)

    Writing your assignment seems to be daunting? Does it seem impossible for you to plan, initiate and then control writing process? If so, this is when you should, without hesitation, turn to the best custom essay writing services of BuyEssays.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>