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    It's Never Different...or Lupus

    “It’s Never Lupus,” the famous tag line of Dr. Greg House.  Absolutes are funny thing, they either act as a calming predictor or sandbag morale to often fatal lows.  Statements like, “you’re always late” or even worse “everyone’s going to die” really don’t help the situation.  When people speak in absolutes, they’re really doing one of two things:

    1.     Covering up for THEIR fear.

    2.     Covering up for THEIR lack of understanding

    We have a phrase around our office: “It’s never different.”  And although I can guarantee clients that it’s not lupus either, I find the “It’s never different” line much more effective.  Markets rise and fall, companies boom and bust…it’s never different.  Problems at home or in a business can always be traced back to a few select indicators…it’s never different.  By offering others a calm and collected approach, often you can get past the “everyone’s going to die” and get to fixing the problems!

    If you were informed, and new the risks, would you speak in outlandish absolutes, or would you make calculated statements that both educate and inform others.  Let me be clear, I don’t mean you need to be the “Everything is going to be alright” guy:

    But making statements that acknowledge difficulty while diffusing panic can only help this situation.  Here’s a great example:

    So with the market tanking and unrest in Japan and the Middle East…remember: Don’t be the one giving the “Everybody’s going to die” speech!

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